Eighty thousand visitors went to see the Czech House at the London Olympics. There was a double-decker doing push-ups, there were concerts, celebrities came for a visit, the famous Czech Pilsen beer was served, traditional Czech products were presented, and more than that – the fans got the chance to meet their favourite Czech athletes. The Czechs succeeded with a similar concept in Rio de Janeiro; a neon stick-figure of Emil Zátopek was placed on the roof of the Czech House and welcomed forty thousand people.

  

There will be a Czech House again at the upcoming Winter Olympics in PyeongChang. It will be situated in Gagneung Coastal Cluster, right across from the Olympic Village.

The Czech House in Korea should be the biggest one in the history of the Winter Olympic Games, overall, the largest of the Czech Houses was the one in London 2012 in the Business Design Centre. This time, the construction will consist of two floors, one of those will be open to the public completely. Following the example of the previous years, the fans will have the chance to meet the Olympic athletes and to watch the clutch moments on large screens. Once again, Czech beer and Czech food will be served.

But the Czech House is not there for the Czechs only. Everybody is invited to come! A presentation of the Czech Republic as an attractive touristic destination will be prepared for all non-Czech visitors. “We will include the Czech sports history exposition, and the Czech glass and art exhibition,” Blanka Konečná, the Czech House manager, reveals the plans.

The concept of Czech Houses has its roots back in 1992. Back then, Czech Houses were just those places where athletes could celebrate their medals with others, though. The first public Czech House premiered in London where it was awarded the best House of all by the AP agency. The aims of the Pyeongchang Czech House aren’t any less ambitious.

This winter Olympics Czech House will also be the place where the Czech Republic will begin with its celebrations of the 100^th anniversary.